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What Makes a Powerful Negotiator

Photo by Romain Dancre on Unsplash
Negotiation is vital in all kinds of transactions, but it’s essential when buying or selling real estate. Why? Because your property is oftentimes your largest asset, which means there’s quite a bit on the line. Having a real estate agent who understands the nuances and pressure of negotiation is essential.
When you’re shopping around for a real estate agent, these qualities signal that you’ve found a powerful negotiator:

Help You Understand Your Options

The agent you work with should have access to market insights and be able to use that data to inform their negotiation. You want someone who understands how comparable home values and current interest rates affect your local market.
More than just having access to market insights, though, you want to make sure you choose a real estate agent who can communicate everything to you in a way that you understand
A powerful negotiator is a critical, objective perspective that can help illuminate the facts so that you know you’re getting the best out of the deal. This person is also honest with you about the options, which is just as important in getting the best deal. If you’re listing a property, you want someone who will tell you what it’s worth and back up why they came up with the figure because the longer the property sits on the market, the more money you lose. If you’re ready to buy, you want someone who will guide you to a property that is worth your investment, because they understand that this property will be your asset.

Save Time and Energy

Emotions run high when buying and selling a property. The process itself is stressful enough, which is why you want to take solace in the fact that you’re working with a powerful negotiator. If someone is negotiating on your behalf, trust is important, and you have to feel like you can trust your agent’s recommendations. This saves you valuable time and energy to ensure you can focus on other things.
Negotiating with buyers and sellers takes a lot of mental and emotional energy, so you want an experienced negotiator who knows how to stay calm under pressure and can help you remain objective and focused.

Keep Your Goals Top of Mind

Part of what makes buying or selling a home successful is knowing that the agent you work with has your best interest in mind. Your goals are essential, and you want to know that you’re being heard when working with an agent. You want someone who will listen to you and consider your priorities.
A powerful negotiator can keep your priorities at the forefront while also counseling you on your best options in the deal.

Achieve the Best Possible Deal

So many factors play into getting a good deal. The property’s price—whether you are buying or selling—is only a small part of the equation. Interest rates, the state of the market, and the property’s location all factor in. What’s going on in the local market, and to some extent, what’s going on nationally, influences the value of a property as well.
You want to work with someone who understands how all these factors make a difference and who will get you the best deal no matter what the market looks like when you’re buying or selling.

Finding the Right Agent

Despite national trends, the Tampa Bay area is teeming with activity. As you search for and interview potential agents, keep in mind that you want someone who knows the market and has a track record for getting the best deal for their clients.
Alex Plotkin’s goal is to raise the bar on what it means to be a service-first real estate agent in St. Petersburg and Tampa. His previous career in business helped him cultivate top-tier negotiation skills. As an entrepreneur, he sat on the other side of the table from corporate giants and succeeded. When it comes to helping you buy or sell a home, he’ll keep your priorities front and center while helping you achieve the best deal on your investment.
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